开启与OTA的利润之争，2016年酒店集团持续推进直销战略，这种争夺战应该会持续下去，成为一个此消彼长的过程。
酒店销售渠道可简单的分为线下、线上两种，其中OTA的崛起改变了原有销售渠道的格局，不管是连锁酒店还是单体酒店，在流量获取上几乎都会寻求OTA的导流，但是酒店在不同发展阶段和不同运营状态下对于流量获取方式的侧重会有所不同。在OTA因掌控巨大流量而面对酒店时逐渐掌握主动权的情况下，不管是从利润的角度还是从未来长久发展的角度来看，OTA都对酒店形成了巨大的压力，也正是看到这种危机，不管是连锁巨头还是小众酒店企业都纷纷寻求逃脱之策，或自建直销体系。
- 酒店评论
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查看更多评论康慨：好评
周边较安静，房间稍旧，
会员2703：好评
Although the hotel is somewhat remote from the historic center (and thus some of the main sightseeing attractions) it is rather easy to get there by bus as there are at least 2 bus stations nearby. Several small supermarkets/stores in the immediate vicinity might be an additional plus. My bedroom looked outworn but it was still OK, whereas the bathroom might need a refurbishment. Staff are rather friendly, however I didn`t bother them that much anyway. All in all it is definetely alright for a short stay of one or two nights, in particular with regard to the price you pay.
会员4720：好评
酒店环境可以，设施陈旧